LEGAL

Privacy Policy

Last updated: 24 June 2026

Inspired Elements Ltd (“Inspired Elements”, “we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share and protect your personal data when you visit our website, contact us, request a brochure or arrange a showroom appointment or online consultation, register as a trade partner, or otherwise interact with us, and it sets out your rights under data protection law.

We are the “data controller” of your personal data for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this policy carefully so that you understand how we handle your personal data.

1. Who we are and how to contact us

• Company: Inspired Elements Ltd
• Registered/trading address: 4 Parr Road, Stanmore, London, HA7 1QP
• Company registration number: 07972140
• ICO registration number: ZB511565
• Email: sales@inspiredelements.co.uk
• Telephone: 020 3397 8387

If you have any questions about this policy or about how we handle your personal data, or if you wish to exercise any of your rights, please contact us using the details above and mark your message for the attention of the person responsible for data protection.

2. The personal data we collect

Depending on how you interact with us, we may collect and process the following categories of personal data:

• Identity and contact data — your name, email address, telephone number, postal address and, where relevant, the address of the property where work is to be carried out.
• Enquiry and project data — the contents of your enquiry, the rooms or products you are interested in, design preferences, measurements, budget indications and any other information you choose to provide.
• Trade partner data — if you register as a trade partner (for example as an architect, interior designer, property developer or contractor), your business name, your professional role, company details, project information and trade contact details.
• Appointment data — information needed to arrange a showroom appointment, phone or online consultation, including your preferred dates, times and availability.
• Marketing data — your preferences in receiving marketing from us, including newsletter sign-ups and your communication preferences.
• Technical and usage data — your IP address, browser type and version, device information, operating system, the pages you visit on our site, and how you interact with our website. This is collected through cookies and similar technologies (see Section 6).

We do not intentionally collect any special category data (such as health, racial or ethnic origin, or religious beliefs) and ask that you do not provide such information to us.

3. How we collect your data

We collect personal data when you:

• complete a contact form or send us an email or message;
• request a brochure, or arrange a showroom appointment, phone or online consultation;
• register or apply as a trade partner;
• subscribe to our newsletter or marketing communications;
• telephone us or interact with us on social media; and
• browse our website (technical and usage data is collected automatically via cookies and similar technologies).

4. How and why we use your data, and our lawful bases

Under data protection law we must have a lawful basis for processing your personal data. The table below explains how we use your data and the lawful basis we rely on for each purpose.

Where we rely on legitimate interests, we have considered whether those interests are overridden by your rights and interests. You may ask us for more information about this balancing assessment at any time.

5. Marketing communications

We will only send you marketing communications where you have consented, or where we are otherwise permitted to do so by law (for example, to existing customers about similar products and services).

Every marketing email we send includes an unsubscribe link, and you can opt out at any time by clicking that link or by contacting us using the details in Section 1. Withdrawing your consent to marketing will not affect any products or services you have already requested or received.

6. Cookies and similar technologies

Our website uses cookies and similar technologies to make the site work, to remember your preferences, to measure how the site is used, and to support our marketing. These include:

• Strictly necessary / functional technologies that are essential for the website to function and to provide services you request;
• Preference technologies that remember your choices;
• Statistics / analytics technologies, including Google Analytics (via Google tools), which help us understand how visitors use our site; and
• Marketing technologies, including the Meta (Facebook) Pixel and Google Tag Manager, which help us measure and improve our advertising.

When you first visit our website you will be shown a cookie consent banner that lets you accept or reject non-essential cookies and manage your preferences. Non-essential cookies are only set with your consent, and you can change or withdraw your consent at any time through the cookie settings on our website.

For full details of the specific cookies we use, their purpose and how long they last, please use the cookie settings available on our website, or contact us using the details in Section 1. A dedicated Cookie Policy page is available at /cookie-policy.

7. Who we share your data with

We do not sell your personal data. We may share your personal data with:

• Service providers and processors who act on our behalf, such as IT and website hosting providers, our website platform (Webflow), email and CRM providers, analytics and advertising providers (such as Google and Meta), and delivery and installation partners. These parties may only use your data on our instructions and under appropriate contractual safeguards.
• Professional advisers such as accountants, auditors and lawyers, where necessary.
• Authorities and third parties where we are required to do so by law, to respond to lawful requests or court orders, to protect the rights, property or safety of Inspired Elements, our customers or others, or in connection with the sale or reorganisation of our business.

We require all third parties who process personal data on our behalf to respect its security and to treat it in accordance with the law.

8. International transfers

Some of our service providers (for example, analytics and advertising providers) may process personal data outside the United Kingdom. Where this happens, we take steps to ensure your data receives an adequate level of protection, for example by relying on UK adequacy regulations or by putting in place appropriate safeguards such as the International Data Transfer Agreement or Standard Contractual Clauses with the UK Addendum. You can contact us for more information about the safeguards in place.

9. How long we keep your data

We keep your personal data only for as long as is necessary for the purposes set out in this policy, including to satisfy any legal, accounting, warranty or reporting requirements. As a general guide:

• enquiry and design data that does not lead to a contract is kept for 24 months and then deleted or anonymised;
• customer and contract data is kept for the duration of the contract and for 6 years afterwards to cover warranty, legal and tax requirements;
• marketing data is kept until you unsubscribe or withdraw consent, and for a short period afterwards to record your preference.

10. How we protect your data

We have put in place appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or alteration. These include access controls, network firewalls and physical security measures. However, no transmission of data over the internet can be guaranteed to be completely secure, and any transmission is at your own risk.

11. Your data protection rights

Under data protection law, you have the following rights in relation to your personal data:

• Right to be informed — to be told how your data is used (which this policy explains).
• Right of access — to request a copy of the personal data we hold about you.
• Right to rectification — to have inaccurate or incomplete data corrected.
• Right to erasure — to ask us to delete your data in certain circumstances.
• Right to restrict processing — to ask us to limit how we use your data in certain circumstances.
• Right to data portability — to receive certain data in a structured, commonly used format and to have it transferred to another controller.
• Right to object — to object to processing based on our legitimate interests, and to object to direct marketing at any time.
• Rights related to automated decision-making — we do not make decisions about you based solely on automated processing that produce legal or similarly significant effects.
• Right to withdraw consent — where we rely on your consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the details in Section 1. We will respond within one month. Exercising your rights is normally free of charge.

12. Your right to complain

If you have a concern about how we have handled your personal data, please contact us first so that we can try to resolve it. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection:

• Website: ico.org.uk
• Helpline: 0303 123 1113

13. Third-party links

Our website may contain links to third-party websites, plug-ins and applications (including social media platforms). Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to read the privacy policy of every website you visit.

14. Children’s privacy

Our website and services are not directed at children, and we do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will take steps to delete it.

15. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Where changes are significant, we will take reasonable steps to bring them to your attention. We encourage you to review this policy periodically.

16. Contact us

If you have any questions, requests or complaints about this Privacy Policy or our handling of your personal data, please contact:

Inspired Elements Ltd
4 Parr Road, Stanmore, London, HA7 1QP
Email: sales@inspiredelements.co.uk
Telephone: 020 3397 8387